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How to start and run your own counselling practice


"I attended Anri’s 3 day workshop on ‘how to run your business successfully’ and I must say that to date I am still talking about the ‘gems’ I have picked up from attending this course. It’s not that we know or don’t know, it’s what we learn from other’s through their life experiences and practical application. For me, Anri shares more than just the basics of running a business, she shares from her knowledge and experience, her failures and successes and much much more. If you are looking to start a business, be sure to grab this opportunity and learn first- hand from Anri about the do’s and don’ts of a running a business successfully. I have certainly walked away with more than what I have bargained for in attending this course and I strongly recommend it to future start-ups."

Shereen Dindar Counsellor/Holistic Practitioner

"I attended this course recently and was really impressed with the content information as well as the personal sharing from Anri. Although the course content is enough, Anri went into detail with her personal experience, downfalls and things that she had to change in order to make it successful. Establishing your vision, mission and core values were very insightful as I learned a lot about myself where I want to go and what my real passion is. Realised the ‘what, how and why” is also important because that will be the ‘product’ I am selling. I can really recommend this course as it will change your outlook and will determine where your true passion lies! I am forever grateful for the opportunity to have attended this course as it changed my life!"

Marlene Pretorius (HR Momentum)

"Thank you Anri for such an informative and well structured workshop, I appreciated your openness to share your experiences and what you learnt along the way. This has inspired me to follow my dream." 

Liz Menezes (Social Worker)

"Dear Anri,
Thank you so much for this excellent course! All the information is very relevant and I gained lots of practical insight. The course material is also very well constructed.
You talk from your heart, are very interactive and explain everything in detail - I received everything I needed. You are indeed a very unique and sincere person and I am grateful our paths have crossed.
For anyone who is considering this course, I recommend it undoubtedly!"

Linda Barnard

"Anri doesn’t pretend to be something or someone she’s not. She asks exactly the right questions to get you thinking about all the important stuff. This course was worth every cent."

Dr Tommie Liebenberg (Social worker in private practice)

"Hierdie kursus was absoluut my tyd en geld werd.  Anri deel alles wat haar pad gekruis het: suksesse sowel as foute en slaggate.  Dit was ook lekker om van die ander kursusgangers te leer. Ek sal hierdie kursus ten sterkste aanbeveel vir enige persoon wat n praktyk wil begin. Na die drie dae sal jy n goeie idee hê of jy dit kan doen of nie."

Brenda van Wyk (Pastorale Berader)

"I thoroughly enjoyed the course and learned a great deal about what it REALLY takes to open your own counselling practice - not as easy as I initially thought! The course was extremely well-presented, and it is evident that Anri takes pride in everything she does. She set a comfortable atmosphere from the get-go, and was very approachable throughout the course. I walked away from the course feeling equipped and motivated to start and run my own counselling practice. I HIGHLY recommend this course to anyone who is considering opening-up their own practice. It definitely is worth every cent!"

Tracy van Rensburg

"This was a life changing workshop for me. Starting a private practice seemed to be my worst idea yet. However, after attending the workshop with Anri I was motivated and I had a better sense of self and a better vision for myself and my practice. Truly an amazing and insightful workshop that touches on all the aspects of being a successful business owner as well as health care provider."

Tanya Nel (Honours degree in Applied Psychology and owner of Tanya Nel Counselling in Rustenburg)

"Dankie dat jy jou menswees so gemaklik met ons gedeel het ons lewens so verryk het. Dankie dat jy opreg, eerlik en "authentic" gedeel het uit jou lewe en vir al die "practical household tips." Ook dat jy dit prakties en plat op die aarde gehou het. Ek het baie geleer en gebaat by die werkswinkel en jy het my baie moed gegee om te glo in my roeping en droom en rerig voluit te gaan daarvoor."

Wim Griebenow

"The course added more confidence for me as a registered counsellor to know that I can start my own private practice. It was enlightening, with practical steps from the trainer. Anri shared, as examples during training, some of her challenges and also ways she managed to improve her business as a private practicing counsellor. She was relaxed and that made me feel it’s possible if I am going to apply the practical tips and steps she presented. I am starting, step by step and I am staying in touch with the other counsellors who trained together with me so that we can apply what we learned."

Tina Molekoa (Registered Counsellor)

Why you should attend this short course

There are so many places where you can complete a short course in counselling, but where to from there?

I found myself in a similar position quite a few years ago and had to go through the process of having to establish myself in this new world. Being equipped with the theoretical and practical knowledge of offering counselling services to those in need, I thought I was geared and ready; however I had no idea what it entailed to actually run my own practice. Throughout my Vita Nova journey I have made many mistakes, but, through God's grace, I kept on going! I had to try and explore new things, adjust my thinking and my direction where needed. Changing what wasn't working while repeating what was working, aided in growing and steering Vita Nova to reach its ultimate goal of being a counselling centre that can affect real change!

Throughout the years, I've been blessed with numerous and continuous requests to contribute to public forums and these include; TV appearances, various magazine & newspaper articles, radio interviews and much more. 

Join me for the 3 day course where I will openly share my journey with you. I discuss and share the mistakes, as well sa the lessons learnt along the way.  

This course is aimed at equipping qualified and registered counsellors with information and knowledge on how to get their practice going and how to actually run the day to day challenges outside of the consultation room.

The "How to start and run your own practice", is a short, 3 day training course and is presented on location at 615 Vampire street; Elarduspark Pretoria East.

Join us for this training course and reduce your teething problems. 

About the presenter

Anri van den Berg

“In 2005, I completed my Honours degree in Psychology at the University of Pretoria. There after I had my own Nursery school in Pretoria East for two years, which I enjoyed very much, but closed down after the birth of my daughter in 2007. I successfully completed the Helios course for Counsellors and am currently registered with the Council for Counsellors

I started Vita Nova in November of 2011; ran it from my living room at home; dropping my kids off at family members whenever I had sessions booked.
I had a very clear vision of growing Vita Nova from a one woman show to a full-blown family counselling centre and training facility and with a lot of grace, blessings and buckets full of patience; managed just that. 

Fast forward a mere 3 years and a couple of months and Vita Nova had managed to acquire the facilities needed to house a multi-disciplinary team of 6 professionals; including a Play Therapist, Forensic Social Worker, Clinical Psychologist, Educational Psychologist, Family Therapist and myself. I was very definitely well on my way to achieving exactly what I envisioned for Vita Nova. Although the centre was ticking most of the boxes om my vision list, it wasn’t working for me; so I had to take a step back, reassess the situation, look at and understand all the available options, and I had to change my route. It was very tough for me to make the decision to change my course. My vision was an actual reality…but the business model that we were using didn’t make it a profitable one and the strain that managing 5 other people’s admin and client bases took on me was just not expected and therefore not accounted for.
Not for one moment am I regretting the multi-disciplinary-team-route I took – it has resulted in immense personal growth and the lessons I learnt, will benefit me forever. 

Up until February 2018, I was the only counsellor in the centre; renting out the additional office space I have, and for me, this was and is working well. In February I approached Heske Sangster, a social worker; and she is currently working as Vita Nova’s child therapist. I am using the extra time on my hands to really do some soul searching, planning and personal professional development. Throughout the last 7 years, I have had multiple TV interviews, regular radio slots and am often asked to contribute articles to various magazines and newspapers, such as Vrouekeur, The Oprah Magazine, Sarie, The Times, Intiem, Baba en Kleuter, Bella and many more. I have been invited on several occasions to come and talk on various topics at business functions and or charity events. 

Vita Nova has become one of the primary counselling presences on line through-out its now; very nearly 8 years of existence; even converting clients as far as 400km away. 

I understand what it entails to start a business from the ground up, I have experienced the absolute despair when things don’t go as planned and I have had to make very difficult decisions in order to make my practice a successful one. But more importantly I have learnt how to convert clients through emails and phone conversations, how to perform the day to day administrative duties, and to keep head above water through it all. 

Thus far this has been a journey filled with challenges and setbacks, but through God’s grace and a lot of hard work we were able to persevere and utilize all the lessons learnt through out. 

This course is therefore aimed at helping you to avoid some of the pitfalls and get some helpful and practical advice and information which will enable you to start your practice off with the best possible chances of success. 

"May your practice be a source of hope and inspiration to everyone who walks through your door.”

Kindest regards,
Anri van den Berg - owner and founder of the Vita Nova Counselling Centre

Present yourself and your practice confidently and professionally from day one.


Course outline

Day 1 - Planning Your Counselling Practice

Session 1
  • Introduction
  • Starting a practice
  • Your practice - your business 
  • Important attitudes in private practice
  • Defining success 
Session 2
  • Vision, mission and values
  • Individual assignment
  • SWOT analysis
  • Smart Goals

Day 2 - Getting Started

Session 1
  • Basic Practice Requirements
    • Startup Costs: Capital and Operational
    • Location, Consultation Room and Reception
  • Client Communication
    • Email
    • Telephone skills
    • Case Studies
  • Practice Documents
  • Time management
  • Scope of practice and when to refer
Session 2
  • Marketing and Networking
  • Partnerships and Referrals
  • Selling your services
  • Individual Assignment

Day 3 - Behind The Scenes 

Session 1
  • Administrative Tasks and Challenges 
  • Finances and Invoicing (Debt collection vs cash only practice)
  • Medical Aid
  • Record Keeping
  • Self Care
Session 2
  • Q&A - session
  • Conclusion
  • Final Assessment

Course Information

Only R3 840* 

Course material
Light refreshments
Coffee / Tea 

R1 500 non-refundable enrollment deposit.

Balance payable 48 hours before the course starts or payable in two installments of R1170 each, if necessary.


2018 - 3 day: "Running your practice successfully" course
APRIL 2019 Tuesday to Wednesday from 08:30 -13:30
16, 17 & 18
MAY 2019 Wednesday to Friday from 8:30 - 13:30
 22, 23 & 24               
R3 840 per person
R1 500 - non refundable deposit to secure your seat.

Balance payable 48 hours before the course starts or payable in two installments of R11700 each, if necessary.

Please note: Course will contain a maximum of 15 students and a minimum of 5 students are required for the course to continue.

To BOOK THIS course


SMS: 082 541 4357


Accommodation options close to Vita Nova:

Rest-A-While guest house (Walking distance):
View web site and view map

Swallow's rest guest house (Walking distance):
View web site and view map

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